Next, you need to know which companies your signups are coming from so you can decide where to focus your sales outreach. You’ll learn more about your customers, and your customers will learn more about your product - it’s a win-win! Adding extra steps will likely cause drop-off, so offer a customized onboarding flow or a personal demo as a reward.
You could build a custom form for this, or use a third-party solution like Typeform.
Ask more qualifying questions in the signup flow to understand these leads better. Your marketing page signup conversions are the first indication that people need your product. Qualifying them means evaluating their need for your product, the size of the revenue opportunity, and their purchase intent. However, if you run a product-led business, people come to you first. If you’re working in a sales-led organization, you’re probably no stranger to identifying and reaching out to leads through LinkedIn Sales Navigator. Build a pipeline of prospects and qualified leads These tools have been vetted by sales leaders and growth marketers with over a decade of experience in software sales at Stripe, Apple, Kevin, and Paddle. So we’re curating a selection of indispensable tools to help you simultaneously work with more prospects, shorten your sales cycle, and increase your conversion rate. To meet prospects where they are and hit your targets, it’s more crucial than ever to have the right tech stack. And it’s no surprise - this McKinsey study shows that the number of distinct sales channels has doubled in the past decade, and approximately two-thirds of B2B buyers in 2021 opted for remote human interactions or digital self-service. There’s a growing need for automation tools in B2B sales.
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